The produce planned, planted, nurtured and harvested by our producers is the beating heart of our entire industry. That’s why we believe producers should share in the success of the exports they participate in. We believe success is driven by collaboration and co-ownership, and aim to give our producers the ability to influence and participate in our achievements.
We also provide a fully transparent value chain and tech-enabled export experience to keep our producers up to date on all relevant market trends and export activities. This empowers us to make informed decisions as a collective, evolve with the changing markets, and get in on the ground floor of emerging opportunities.
We strongly believe that by supporting producers who share our values, we can all make a real difference to the agricultural landscape of our country. Together, we can grow the agricultural industry to become a more inclusive space, addressing unemployment, inequality and skills shortages to create a better South Africa for all.